Zenhub
Demand Generation · zenhub.com · B2B SaaS
Vancouver, BC
Nov 2023 → Present
- Drove +125% YoY qualified pipeline growth through integrated GTM campaigns.
- Increased Zenhub's overall visibility by 60% in 6 months via AEO strategy + AI-optimized content systems.
- Deployed AI across content ops, outbound workflows, research, and ad production, cutting execution time 60–80%.
- Managed $500K+ annual marketing budget, improving ROI by 52% through channel reallocation and efficiency gains.
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- Own full-funnel growth across inbound, outbound, PLG, paid, and lifecycle in an engineering-led SaaS org.
- Rebuilt growth engine after 10→2 team reduction; sustained 20% QoQ top-of-funnel growth.
- Implemented AEO (Answer Engine Optimization) to improve discovery across AI search and agent surfaces.
- Built modern analytics + PLG signal stack (Mixpanel, HockeyStack, GA4) for funnel velocity and attribution.
Thor AI
Founding Team · thor.ai · B2B SaaS
Built by Zenhub
Vancouver, BC
Jul 2025 → Present
- Partner with founders on value proposition, ICP definition, and PMF discovery for an early-stage AI product.
- Lead positioning, category narrative, and product framing (people manager / coordination layer).
- Drive JTBD research, transcript synthesis, and pattern extraction to inform product direction.
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- Advise on AI-native onboarding, activation, and time-to-value design.
- Support brand strategy, naming, and tone of voice development.
- Shape early launch strategy and channel experiments (X, Reddit, LinkedIn, Product Hunt).
Inverite Insights
Head of Marketing · inveriteinsights.com · B2B SaaS
Vancouver, BC
Sep 2019 → Oct 2023
- Drove 40% customer acquisition growth and 50% traffic growth through data-driven programs.
- Built an ABM motion generating a +35% increase in high-value pipeline.
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- Owned end-to-end demand gen and GTM; led a team of 4 across digital, content, and PR.
- Improved conversion rates by 20% and reduced spend by 15% through funnel optimization.
- Partnered with exec + product teams to align positioning, contributing to +10% market share growth.
